ABC OF TYPOGRAPHY

Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is u biquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we resp ond. Fonts spark emotions/ they evoke eras and ideologies. Some, like Edward Johnsons for the London Underground, have become iconi c. Others, like Comic Sans, are loathed. Each one has its own place in history.